We experience the world ‘live’ through the images that reach us of what is happening. But what’s behind each image? The ‘MEDIAPRO LIVE: the live broadcast revolution’ exhibition reveals the human effort and technological evolution that enable information and entertainment to be delivered instantly worldwide.
The exhibition lets visitors look back over some of the most iconic images of the last 20 years, take part in a script meeting using 360º technology with the team from the TV show El Intermedio, and view the beating heart of the MEDIAPRO Group through 100 touchscreen tablets featuring the work and the figures of the biggest audiovisual group in Europe. The exhibition presents the 50 people whose work or vision of the world have influenced the Group’s history, and reveals the creativity and effort that lie behind the hundreds of projects that MEDIAPRO has instituted in the last 24 years, many of which have been distinguished with top-level awards.
Visitors can don virtual reality glasses, watch an immersive screening of what goes into a Barça-Real Madrid match in a marquee set up in the gardens of Palau Robert, visit the biggest mobile unit in Spain, or let themselves be interviewed by Clara Segura or Gran Wyoming.
The exhibition space is spread across nine areas. Seven of them occupy the 350 square metres of the second floor of Palau Robert: Live, Entra, Noms, Idees, Set, Som, VR and Miquel Barceló. The biggest mobile unit in Spain will be set up outside, along with a 100 m2 marquee to experience the excitement of a Barça-Real Madrid match from every possible perspective.
The graphic image of the show, a beating heart, is the work of illustrator Maria Corte.
The exhibition will be open until 24 September and over the coming four months around fifty different side events and talks by experts will be organised around it.